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Author: Robyn Goldenberg

We know the way.

Marketing manager responsible for driving sales

For our marketing manager, the pipeline report is a task, nothing more. How do we get buy-in to the role we want this tool to play? I want to ensure we have enough opportunities coming down the road to hit our sales goals, and get warnings when we have to do more marketing to keep…
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Growing with Labor Shortages

We’re finding it hard to take in more work at the moment. With the labor shortages, and unemployment so low, we are short on staff needed to produce the work. We’re finding it hard to find enough people who are interested or qualified to work for us. How do we keep growing if this is…
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Increase Profits by Focusing on Profit Margin

I’m not sure how to increase profits, and effectively manage profit margin. I don’t want low-margin sales and don’t want to sell low-margin products. But it’s hard to turn down opportunities from clients that have work for us. Thoughts of the Day: Take a look at your mix of business overall. Having a mix of…
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Building Inventory Management Best Practices

Are we keeping too much inventory on hand? And if so, how do we get it in hand? How do we build best practices for efficient and effective inventory management? Thoughts of the Day: Inventory management can be tricky. Figure out how to predict upcoming orders. Pay attention to prices, too. Look for suppliers that…
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Family Owned Business: Set Company Culture

We’re a family-owned small business with a history of saying we’re family oriented with all of our employees. But we’re having trouble explaining what that means to our employees and potential new hires. Thoughts of the Day: Smart companies pay a lot of attention to culture and fit. Family owned businesses can mean different things…
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