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Category: Marketing

We know the way.

Use direct mail campaigns to increase ROI

We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result of reading that post card. Whats your opinion on direct mail? Thoughts of the day: Build a…
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Marketing manager responsible for driving sales

For our marketing manager, the pipeline report is a task, nothing more. How do we get buy-in to the role we want this tool to play? I want to ensure we have enough opportunities coming down the road to hit our sales goals, and get warnings when we have to do more marketing to keep…
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Having the Right Marketing Support

I don’t want to be overpaying for marketing leads. How can I manage the resources I plan to hire, in order to help us grow new business opportunity? Thoughts of the Day: Hiring the right marketing vendor is a process. Focus on ROI. You’ll likely be using more than one vendor in marketing, so your…
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Magnet pulling people for inbound lead generation

Building a sales pipeline of prospects

We have some things in the pipeline, but not $20k in the pipeline to meet our goals; not knowing where the sales goals are going to come from just gnaws at me Thoughts of the Day: In every small business, it’s marketing’s job to push up the volume in the sales pipeline. Think of the…
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Need To Do More in Marketing Than I Have Time For

  We have no one to work on marketing. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better when someone owns the department’s success. Make sure your marketing expectations are realistic. Look for someone who…
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