“Know that it takes a year to get someone started in sales without a pipeline. We can’t afford to take that much of a hit on getting a sales person starting up from scratch. Could pay more for the sales person the first year than what they can bring in, if they don’t come in…
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“We don’t have a clue what is our market share. We are in several vertical markets, but we don’t how much just comes to us from each of those markets, and how much we have to fight to get. Nor do we have a plan going forward for how much business we can count on,…
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“I have to start to think about how to cross sell our new brand with existing customers and how best to use our existing brands to get new customers.” Thoughts of the Day: Congratulations! You have the right small business marketing strategy: providing new products to old customers and attracting new buyers with tried and…
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“We have a list of companies we’ve called on, which we call our prospect pipeline. It helps us keep track of how things are going in marketing and sales, sort of. But I don’t know how to predict what those accounts we’re reaching out to are going to turn into. So I have no way…
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We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result of reading that post card. Whats your opinion on direct mail? Thoughts of the day: Build a…
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