As a small business, I can’t afford to waste money on social media. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with? Thoughts of the…
“Just bought a product line from another company. It’s going to be a great growth opportunity for us, as we expose our clients to another solution that they can use every day. However, the brand transition is going to be work – lot of heavy lifting – just has to get done. Figuring out the integration of all the brands is not something I’m expert at. Any suggestions?”
Thoughts of the Day: Merging in acquisitions can be a great time to look at your overall brand identity. Do an asset and liabilities assessment of the existing and incoming brands. Consider the long term plans of the company. Think through what is the story behind the acquisition and how that story helps to improve what customers receive in the future.
"Know that it takes a year to get someone started in sales without a pipeline. We can’t afford to take that much of a hit on getting a sales person starting up from scratch. Could pay more for the…
"We don’t have a clue what is our market share. We are in several vertical markets, but we don’t how much just comes to us from each of those markets, and how much we have to fight to…
We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result…
For our marketing manager, the pipeline report is a task, nothing more. How do we get buy-in to the role we want this tool to play? I want to ensure we have enough opportunities coming down the road…
I don’t want to be overpaying for marketing leads. How can I manage the resources I plan to hire, in order to help us grow new business opportunity? Thoughts of the Day: Hiring the right marketing vendor is a…
We have some things in the pipeline, but not $20k in the pipeline to meet our goals; not knowing where the sales goals are going to come from just gnaws at me Thoughts of the Day: In every…
We have no one to work on marketing. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better…
"I know sales can benefit from the guidance of a sales and marketing plan. But we don’t have one. What goes into that kind of plan? How do you make a plan that will be as effective as…