How to Vet Your Marketing Vendors

When you're ready to start marketing your business, the first step is finding the right marketing vendors. But how do you know which marketing vendors are right for your business? It can be hard to know which marketing vendors are...

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marketing presentation strong competition Social Media Payoff

Getting Social Media Payoff

As a small business, I can’t afford to waste money on chasing a social media payoff. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with? Thoughts of...

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Combining brands after an acquisition

Brand identity after an acquisition

"Just bought a product line from another company. It’s going to be a great growth opportunity for us, as we expose our clients to another solution that they can use every day. However, the brand identity after an acquisition is...

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