149 Water Street, 3rd Floor. Norwalk, CT 06854

Category: Marketing

We know the way.

Getting new sales people off the ground

“Know that it takes a year to get someone started in sales without a pipeline. We can’t afford to take that much of a hit on getting a sales person starting up from scratch. Could pay more for the sales person the first year than what they can bring in, if they don’t come in…
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What’s market share all about

“We don’t have a clue what is our market share. We are in several vertical markets, but we don’t how much just comes to us from each of those markets, and how much we have to fight to get. Nor do we have a plan going forward for how much business we can count on,…
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Getting products to the right customers

“I have to start to think about how to cross sell our new brand with existing customers and how best to use our existing brands to get new customers.” Thoughts of the Day: Congratulations! You have the right small business marketing strategy: providing new products to old customers and attracting new buyers with tried and…
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Realizing predictable gold from the marketing pipeline

“We have a list of companies we’ve called on, which we call our prospect pipeline. It helps us keep track of how things are going in marketing and sales, sort of. But I don’t know how to predict what those accounts we’re reaching out to are going to turn into. So I have no way…
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Use direct mail campaigns to increase ROI

We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result of reading that post card. Whats your opinion on direct mail? Thoughts of the day: Build a…
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