"As a business owner, how do I keep my company safe in a down economy? This comes from a recent Ask Andi forum, part of the Lunch and Learn Series, run by the Westchester County Association." Panelists included Robert Sanders...
"The last few months, it seems to take a lot more work to get people interested in our services. My partner and I feel like our product isn't resonating with the market right now, the way it used to. We're...
"We are getting ready to re-do our website. It's been out there for a number of years, was pretty basic to begin with, and doesn't get us any traffic to speak of. What suggestions do you have, for things we...
When do I know if I'm in trouble, financially? It seems like I'm okay, most of my customers are continuing to buy and I'm picking up new accounts here and there. It's certainly not looking like a boom year, but...
"As a small business owner, I'd like to make it easier for my sales people to get in the door with new potential buyers. I've heard that public relations might be worth trying. I don't have a marketing budget, and...
I need some competitive intelligence. What do you suggest? We've recently lost a couple deals that I was pretty certain we were going to get. One went to a bigger competitor who almost never pays attention to our target market....
We've been told we should focus on branding our business more. We don't know a lot about what that means. Ours is mid-sized service business in Rockland County. We offer several different services, which have a few different names. What...
"We don't have a website, and don't have any money to put towards building one, right now. Our customers are always telling me I should have a website, so they can look me up on the internet. I hear...
My company has been asked to make a presentation to a group of prospective accounts. We need to put together a good presentation, and I'd like some hints on what to put in there." You need an overall look,...