For our marketing manager, the pipeline report is a task, nothing more. How do we get buy-in to the role we want this tool to play? I want to ensure we have enough opportunities coming down the road to...
I don’t want to be overpaying for marketing support. How can I manage the resources I plan to hire, in order to help us grow new business opportunities? Thoughts of the Day: Hiring the right marketing support is a process....
We have some things in the pipeline, but not what we need to meet our goals; not knowing where the sales goals are going to come from just gnaws at me. What does building a sales pipeline mean? Thoughts of...
We have no one to work on marketing the business. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better when...
"I know sales can benefit from the guidance of a sales and marketing plan. But we don’t have one. What goes into that kind of plan? How do you make a plan that will be as effective as possible?" THOUGHTS...
Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making this mistake...
Our industry is going through a tremendous amount of change. We have to get ahead of the curve or we risk being left behind in a declining business. We need to figure out how to present ourselves in the best...
We see marketing as necessary, we just don’t budget for it. And we don’t have a plan, no clue how to build one. We try stuff and hope it works. We're not sure how much to spend on marketing. Or...
As an employer, my company’s reputation is not so good. We have had turnover – and word gets around. Ultimately we have to make sure our employees are happy, willing, able to do their jobs, and motivated to stick around....