Marketing

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Having the Right Marketing Support

I don’t want to be overpaying for marketing support. How can I manage the resources I plan to hire, in order to help us grow new business opportunities? Thoughts of the Day: Hiring the right marketing support is a process....

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Getting new sales people marketing tight budget

Marketing the Business

We have no one to work on marketing the business. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better when...

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Trade Show Marketing Strategy

Trade Show Payoff

Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making this mistake...

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Our Company's Future Voice

Our Company’s Future Voice

Our industry is going through a tremendous amount of change. We have to get ahead of the curve or we risk being left behind in a declining business. We need to figure out how to present ourselves in the best...

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Marketing with Intention

We see marketing as necessary, we just don’t budget for it. And we don’t have a plan, no clue how to build one. We try stuff and hope it works. We're not sure how much to spend on marketing. Or...

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Act Now Before Employee Burnout Burns You Out

Reputation Management

As an employer, my company’s reputation is not so good. We have had turnover – and word gets around. Ultimately we have to make sure our employees are happy, willing, able to do their jobs, and motivated to stick around....

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