We add one client and then we lose one. There’s no real growth to maintain customer loyalty. We have never done a campaign push to grow the maintenance side of our business. Should we focus there? And if so, how...
We know that social media visibility is important. We need to have a better consistency. Unfortunately, allocating time for posting gets lost in the rush of everything that has to get done. Coming up with a theme can be...
What is a good marketing budget? We have some solid sales prospects in the pipeline, but not enough. Not knowing where all this year’s sales are going to come from just gnaws at me. How do I find peace? I...
How we describe ourselves, what our goals are, what we do. Describing those things are the biggest issues we face in building a marketing foundation. We’re good at what we do, but we don’t spend a lot of time crowing...
There is so much information out there to master marketing. It makes it hard to get attention and look believable. As we test new things, we don’t know if each new marketing idea will work or not. How do...
As far as our marketing plan, we don’t communicate clearly. We don't know who we should be marketing to or how. We definitely don’t have a plan of attack. Looking for suggestions. Thoughts of the day: Start by reading about...
Differentiate your business. We need a differentiator; as an industry, we’re being commoditized. We won’t be able to stay in business forever unless things change. Thoughts of the day: Offering something unique to differentiate your business boosts profitability and chances...
Making a profit on a new product launch can be a challenge. Had we not launched a new offer last year, we might have avoided losses in the past six months. But then we’d have one less thing to sell,...
I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...