“Just bought a product line from another company. It’s going to be a great growth opportunity for us, as we expose our clients to another solution that they can use every day. However, the brand transition is going to be work – lot of heavy lifting – just has to get done. Figuring out the integration of all the brands is not something I’m expert at. Any suggestions?”
Thoughts of the Day: Merging in acquisitions can be a great time to look at your overall brand identity. Do an asset and liabilities assessment of the existing and incoming brands. Consider the long term plans of the company. Think through what is the story behind the acquisition and how that story helps to improve what customers receive in the future.