"Just bought a product line from another company. It’s going to be a great growth opportunity for us, as we expose our clients to another solution that they can use every day. However, the brand identity after an acquisition is...
I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...
Ask Andi: How do we keep marketing on a tight budget? What do we continue or change? We know that when we stop marketing we'll lose momentum. How much is enough, too much, or too little? Thoughts of the day:...