Tag: brand awareness

Combining brands after an acquisition

Brand identity after an acquisition

"Just bought a product line from another company. It’s going to be a great growth opportunity for us, as we expose our clients to another solution that they can use every day. However, the brand identity after an acquisition is...

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Build a foundation for business marketing

Keep Marketing in the Mix

Ask Andi: How do we keep marketing on a tight budget? What do we continue or change? We know that when we stop marketing we'll lose momentum. How much is enough, too much, or too little? Thoughts of the day:...

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