I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...
It’s time to rebrand the business – at least I think it is. We’ve been through a lot of changes the last few years in terms of customers, markets, services, and employees. Time to do a reality check on...
Ask Andi: Our business lacks branding. My husband and I have worked hard to build the business. Now we are learning more about how marketing can help us grow. We're told to start with a clear image and message. We...
Ask Andi: How do we keep marketing on a tight budget? What do we continue or change? We know that when we stop marketing we'll lose momentum. How much is enough, too much, or too little? Thoughts of the day:...