We’re getting business in, but I wonder how much more are we leaving on the table. We could be out in the field more to drive training with sales reps and managers. We’re struggling to put together sales rep training manual into a form that we can actually use to train people with. Once that’s built then I have to figure out who should be doing the training, and how to get it done efficiently and cost effectively. I’m not sure what the best way is to increase sales efforts by our sales team, and training for our sales people.
Thoughts of the Day: Training sales people to maximize their results is a smart place to start when looking at how to maximize your sales team. Creating a set of sales materials to conduct and reinforce training will help you be consistent when you’re training existing and new sales reps. A good place to start would be assess the needs of various people in the field, as they’re probably not all at the same stage of development. Work smarter, not harder – look for tools that already exist on the market and build on them. Be sure to measure before and after results to see what produces the best results.