People don’t know us. They don’t know who we are or what we do. And it’s not been easy trying to reach them. When I do I feel like I’m talking at them, but don’t really have their attention. What...
I don’t want to be overpaying for marketing support. How can I manage the resources I plan to hire, in order to help us grow new business opportunities? Thoughts of the Day: Hiring the right marketing support is a process....
We see marketing as necessary, we just don’t budget for it. And we don’t have a plan, no clue how to build one. We try stuff and hope it works. We're not sure how much to spend on marketing. Or...
We add one client and then we lose one. There’s no real growth to maintain customer loyalty. We have never done a campaign push to grow the maintenance side of our business. Should we focus there? And if so, how...
How we describe ourselves, what our goals are, what we do. Describing those things are the biggest issues we face in building a marketing foundation. We’re good at what we do, but we don’t spend a lot of time crowing...
We just got clobbered by a risky client who went under, taking our receivables with them. We’ve gone from having tons of money in the bank to being very thin. Since this was a sizable account, it’s going to be...
Taking sales to the next level like we had a couple years ago are not going to happen again. Everyone agrees that we’ve already hit the high-water mark. We never had much of a sales organization. We just got calls...
I am so wrapped up in the day-to-day activities of my business that I don’t get around to working on the big picture. We're not seeing the forest through the trees. How much of a problem is this, really? After...
There is so much information out there to master marketing. It makes it hard to get attention and look believable. As we test new things, we don’t know if each new marketing idea will work or not. How do...