Tag: growth

Building an Effective Sales and Marketing business Plan setting goals

Stick to the Business Plan

Ask Andi: We struggle to stick to the business plan. It feels unnatural to prioritize working on a plan when day-to-day pressures crop up. It’s easy to get sidetracked. Thoughts of the Day: Stick to the business plan or change...

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Building an Effective Sales Marketing Planning lead generation

Stop Reacting and Start Planning

Ask Andi: We need to start planning. We react to day-to-day issues, instead of looking ahead. We create problems by not fixing them. Can you help us stick to top priorities? Thoughts of the Day: Stop reacting, start planning. Identify...

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Building an Effective Sales Marketing team

Build a Tip-Top Sales Team

Ask Andi: I’m trying to build a tip-top sales team. One is not a tiger at prospecting. Another only call existing contacts and referrals. Others leave networking events without exchanging business cards. We need more qualified leads. Trial and error...

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Trade Show Marketing Strategy

Getting Ready for Trade Shows

Ask Andi: We almost missed out on a trade show that our clients and competitors attend. However, we didn't set ourselves apart very well. Now that spring shows are upon us, how do we better represent our firm? Thoughts of...

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surviving to thriving improve focus on operations

Focus on Operations Needs

Ask Andi: How do we focus operations? Our manager proposes we work on what we need two years from now. What we need to focus on the next six months is more hands-on. I might have the wrong person for...

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dynamic Salesforce Pipeline

Creating a Dynamic Salesforce

Ask Andi: What is a dynamic salesforce? As an owner, I bring in most of the company's sales. And spend a lot of time training salespeople. Eventually, they will produce sales, but right now I'm spread thin. I fear we...

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Not Enough Time in the Day

I don't have enough time in my day. Someone always needs something. I'm constantly interrupted. There's never time to work on the things I want to get to. It's so frustrating. Shifting from doing to managing is one of the...

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Growing Enough, Not Too Much

The good news we're going to have a whole bunch of new clients and work in the next few months. I've heard you say that sometimes a business can take on too much at once. It will be hard to...

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