People don’t know us. They don’t know who we are, what we stand for. It’s not so easy to reach people. Sometimes I feel like I’m just taking at people, but don’t really have their attention. What should we think about doing differently for marketing?
Thoughts of the Day: The good news is, you don’t have to reach everyone. But you do need to have something useful for the people you want to reach. Consider storytelling as a way to be memorable.