I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...
Our product has a wow factor when it’s in your hand. That wow factor doesn’t come across online. In fact, our product looks pretty boring when sitting on a display. We fear that online, the product doesn’t get the...
Marketing discipline gets pushed off in favor of proposals and immediate needs. We find it difficult to be consistent with marketing maintenance activities. Case studies, website updates, and social media. We could be getting more out of our efforts, but...
“In a recent column (“Selling yourself on the importance of marketing”) you defined marketing as being “all about making announcements to the world.” You were trying to point out the difference(s) between marketing and sales. Unfortunately, I think your...