I know that before we can focus on closing sales, we have to button things up by putting leads on the table and keeping track of them. A couple of proposals and follow-ups slipped through the cracks recently, which has...
We have no one to work on marketing the business. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better when...
I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...
Ask Andi: We’re a small company competing for market share. However, most high-end clients want to use a larger company. How to get around that concern? Thoughts of the Day: Market share is a key indicator of a company's competitiveness....
Ask Andi: How do we make marketing work? Other companies get business from their efforts. What can we do better? Thoughts of the Day: Build a plan. Make it stick. Position your company. Solve customer problems. Be there when they...