Tag: marketing strategies

website maintenance Working with Intention Towards Marketing business better

Marketing with Intention

We see marketing as necessary, we just don’t budget for it. And we don’t have a plan, no clue how to build one. We try stuff and hope it works. We're not sure how much to spend on marketing. Or...

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using pr business does not mean being a doormat

Master Marketing

  There is so much information out there to master marketing. It makes it hard to get attention and look believable. As we test new things, we don’t know if each new marketing idea will work or not. How do...

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Trial and Error enough Marketing Share

Differentiate your Business

Differentiate your business. We need a differentiator; as an industry, we’re being commoditized. We won’t be able to stay in business forever unless things change. Thoughts of the day: Offering something unique to differentiate your business boosts profitability and chances...

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Improve operations Manage, Match and Meet Customer Expectations

Operations must be Factored into Sales

Our sales and operations planning is not hitting the mark. Operations work hard, within the constraints of available hours. They take delivering on promises seriously and feel blindsided about last-minute job requests. They have no say in job scheduling or...

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Trial and Error enough Marketing Share

Competing for Market Share

Ask Andi: We’re a small company competing for market share. However, most high-end clients want to use a larger company. How to get around that concern? Thoughts of the Day: Market share is a key indicator of a company's competitiveness....

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Communicate Efficientlyclearly Build marketing discipline work

Make Marketing Work for You

Ask Andi: How do we make marketing work? Other companies get business from their efforts. What can we do better? Thoughts of the Day: Build a plan. Make it stick. Position your company. Solve customer problems. Be there when they...

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