We see marketing as necessary, we just don’t budget for it. And we don’t have a plan, no clue how to build one. We try stuff and hope it works. We're not sure how much to spend on marketing. Or...
There is so much information out there to master marketing. It makes it hard to get attention and look believable. As we test new things, we don’t know if each new marketing idea will work or not. How do...
Differentiate your business. We need a differentiator; as an industry, we’re being commoditized. We won’t be able to stay in business forever unless things change. Thoughts of the day: Offering something unique to differentiate your business boosts profitability and chances...
We just won a marketing award! How do we use that to market ourselves? We didn’t hand out table fliers at the awards ceremony. At the very least, we can learn from this experience. We need to work on...
Market change makes it feel as though we’re dodging lightning bolts. Changes are coming at us from every direction. I worry something unexpected could seriously harm the company I’ve worked so hard to build. It’s getting harder to steer...
Our sales and operations planning is not hitting the mark. Operations work hard, within the constraints of available hours. They take delivering on promises seriously and feel blindsided about last-minute job requests. They have no say in job scheduling or...
Ask Andi: We’re a small company competing for market share. However, most high-end clients want to use a larger company. How to get around that concern? Thoughts of the Day: Market share is a key indicator of a company's competitiveness....
Ask Andi: We need to market business better. Get the word out. People tell me, "I didn't know you did that". We guess what clients need. How do we boost brand awareness based on feedback? Thoughts of the Day: Use...
Ask Andi: How do we make marketing work? Other companies get business from their efforts. What can we do better? Thoughts of the Day: Build a plan. Make it stick. Position your company. Solve customer problems. Be there when they...