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Tag: Marketing

We know the way.

Use direct mail campaigns to increase ROI

We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result of reading that post card. Whats your opinion on direct mail? Thoughts of the day: Build a…
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Marketing manager responsible for driving sales

For our marketing manager, the pipeline report is a task, nothing more. How do we get buy-in to the role we want this tool to play? I want to ensure we have enough opportunities coming down the road to hit our sales goals, and get warnings when we have to do more marketing to keep…
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Having the Right Marketing Support

I don’t want to be overpaying for marketing leads. How can I manage the resources I plan to hire, in order to help us grow new business opportunity? Thoughts of the Day: Hiring the right marketing vendor is a process. Focus on ROI. You’ll likely be using more than one vendor in marketing, so your…
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A Business Set to Grow

We have to make sure our business is set up to be scalable in every way, so that we don’t get stuck as we work to make progress growing the business. What are your recommendations to help us get there? Thoughts of the Day:  Know what it is you’re trying to accomplish and clue everyone…
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The Value of Maintenance Work

We add one client and then we lose one. There’s no real growth in maintenance work. We have never done a campaign push to grow the maintenance side of our business. Should we focus there? And if so, how do we do it? Thoughts of the Day: Consider the effort that goes into getting new…
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