We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result…

We want to go back to trying mailers again. that means we have to figure out how to get people to read the postcard, not just throw it out. And then have them take action as a result…
Arouse your audience to get them to take action. Give them a challenge they can’t ignore.