As a small business, I can’t afford to waste money on chasing a social media payoff. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with? Thoughts of...
Our online customer reviews are suffering. What can we do? Thoughts of the Day: Excellent customer reviews have real value. Put someone who knows what they’re doing in charge, and then make sure they do their homework. Keep your...
Our product has a wow factor when it’s in your hand. That wow factor doesn’t come across online. In fact, our product looks pretty boring when sitting on a display. We fear that online, the product doesn’t get the...
I’m still not sold that I need to build an online presence. Personally, I could take it or leave it. I’m ready to give up on it, but my employees are pushing me to keep it up. I could be...
Marketing discipline gets pushed off in favor of proposals and immediate needs. We find it difficult to be consistent with marketing maintenance activities. Case studies, website updates, and social media. We could be getting more out of our efforts, but...
Ask Andi: Administrative help we can find, but a marketing person seems more difficult. How do we know who to look for? And how to know if they’re any good? Do I need someone on staff? Or should I hire...
My marketing advisor is pushing me to do more with social media, as a tool to market my company. I just don't know how effective it would be, and I'm concerned about the amount of time I'd have to put...