Trade Show Payoff
Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making this mistake again? Thoughts of the Day: Trade show marketing strategy payoff to drive growth. Smart marketers […]
Getting Ready for Trade Shows
Ask Andi: We almost missed out on a trade show that our clients and competitors attend. However, we didn’t set ourselves apart very well. Now that spring shows are upon us, how do we better represent our firm? Thoughts of the Day: Prepare before attending trade shows. Build a list of target shows. Investigate who […]