Digital marketing is challenging and complicated. Sometimes you feel like you’re doing everything wrong, and your latest Instagram posts are getting two likes. A business owner who struggles to keep track of the day-to-day might not have time to do marketing. This is especially true in the digital realm. The algorithms on social media sites can also be overwhelming to keep track of.
It’s unfortunate because, according to Small Business Marketing Statistics & Trends, 1 in 5 small businesses doesn’t know how to utilize digital marketing fully. And with nearly 90% of marketers saying digital marketing efforts have increased their business’s exposure, it’s a no-brainer that all companies should be fully engaged in their marketing campaigns. But we hear it all the time, “I don’t have time to track my marketing. I barely have time for me”. Or the “I want to do better at marketing, but honestly, I have no idea where to begin.” We can help with that.
How Our Marketing Dashboards Can Help
Wouldn’t it be nice to track your efforts in one place? To know exactly what’s going right and wrong in real-time? To see what marketing strategies are working and which ones need improvement? That’s where our marketing dashboard comes in.
The marketing dashboard we set up for you with your specific information can track anything like your website traffic, social media engagement, impressions, keyword ranking, and any other pieces of your marketing campaigns. It’s a one-stop-shop for all your marketing needs. And the best part is that it’s easy to use. You don’t need to be a marketing expert to understand it. Just log in, check your stats, and adjust your IRL plans accordingly. You’ll also have access to our expert consultants once a month to review the dashboard. They can also help you develop an actionable plan to improve what’s happening within your company. This information is available on desktop and mobile for quick on-the-go access.
Why Track Marketing Data?
Still not convinced? Consider the following: You may be wasting money if you don’t measure your marketing efforts. Many companies make this mistake again and again. Why? From what we’ve seen with our small business owner clients, it’s because they are unaware that they can quantify the effectiveness of their digital marketing methods. It’s even more interesting when you consider that 80% of small businesses are not fully utilizing available technology.
The reality is that those small companies that fully utilize technology and track metrics earn two times more revenue per employee, experience nearly four times the revenue growth annually, and are almost three times more likely to create jobs in the next year. If you aren’t utilizing your digital resources fully, it’s time to start. Tracking your metrics with our online dashboard is a great place to start.
- You can use our dashboards to determine how well your marketing campaigns work.
- You’ll see where traffic and sales increase and what’s effective—and isn’t.
- You’ll be able to identify where visitors and purchases originate from and determine which elements are successful—and which aren’t.
Tracking allows you to test your campaigns for better optimization. Because you are tracking the effectiveness of your efforts, you can start to evaluate the impact of your headlines, copy, landing pages, and images. You can then use this information to determine which ones result in the most clicks, conversions, or purchases. Then, you can use those high-ROI campaigns on a broader scale. This allows you to improve over time and consistently develop high-ROI initiatives. So if you’re searching for a method to take your marketing to the next level, look no further than our marketing dashboard. It will assist you in saving time, optimizing your campaigns, and maximizing your ROI.
Marketing analytics must be tracked, observed, and evaluated to be effective.
A deep dive into your data may reveal insights that would otherwise be lost to you. Reviewing your data over extended periods is vital because that’s where you’ll pick up common trends in your initiatives. Multiple views over numerous periods can offer insights into patterns, which is exactly what our marketing dashboard can help you visualize.
For example, one of our clients experienced a drop in traffic followed by a few weeks of stagnant low visitor traffic to their brand new site. This might appear normal for a brand-new, freshly launched website. However, when you look at things on a detailed level, we began to notice issues within the new site launch that were causing mobile visitors to bounce off. According to further research, we were able to nail down that the issue was due to a poor user experience. We were then able to contact the web designer and make some necessary fixes, helping this clients traffic rise at a reasonable rate. Analytics will shed light on your current marketing situation – even if you’ve put nothing into marketing for a while.
Set Reasonable Goals, No Matter What Your Current Marketing Looks Like
As we’ve just mentioned, there’s nothing to be ashamed of if you haven’t had a good marketing strategy in the past. It’s never too late to start tracking – even if you’re starting at 0. Analytics can show you what your present condition is, which aids in setting expectations and goals. For example, if your site has 2,000 monthly visitors, a jump to 10,000 monthly viewers in two to three months is unlikely; instead, you’ll more likely reach 3,000 – 4,000 monthly viewers after calculating your typical audience growth level month to month. However, based on recent traffic statistics or new marketing strategies, you might deduce that getting 6,000 monthly visitors might be plausible. A marketing dashboard can help you make sense of all of this and more.
Finally, social media tracking analytics, such as Facebook likes, can provide insights into strategic direction. For example, if you’re using Facebook to promote your construction company and your posts are split among community activities, sharing new projects and team photos, monitoring interest and clicks on individual postings will show which ones perform best. You’ll be able to adjust your content plan accordingly.
Our dashboard can also assist you in making wise resource allocation decisions by providing insight into your progress. It’s an excellent tool for any owner and also any marketing team. Purchasing our marketing dashboard can be a great way to get your team aligned strategically and give them a visual representation of what their performance looks like.
Our financial and marketing dashboards provide a bird’s eye view of your company’s overall financial health and marketing performance.
This allows you to make informed decisions about where to direct your resources for maximum impact. So if you’re looking for a way to get more out of your marketing, our marketing dashboard is the perfect solution. Similarly, if you need help with your financials – we’ve got a dashboard for that too. Read more on that here.
Contact us today to learn more. We’d be happy to answer any of your questions!