How to Vet Your Marketing Vendors

How to Vet Your Marketing Vendors

It can be hard to know which marketing vendors are right for your business. But don’t worry, we’ve got you covered! Today, we’ll discuss finding the best marketing vendors for your business. First, think about what type of company or individual needs they’ll serve and how much time this investment will take out of both parties to create an effective strategy that drives results!

In that spirit, here are eight things to validate with an agency before signing a contract:

1. Their track record of success.

Do they have a history of helping businesses achieve their marketing goals? Suppose they have a proven formula for assisting companies in achieving their marketing goals quickly and efficiently and can show you case studies or other relevant data. In that case, they might be an excellent vendor to consider.

2. The quality of their work.

Can they show you examples of their work comparable to what you’re looking for? There are many vendors out there trying to sell you their work. But how do you know if they’re worth your time and money? One way is by looking at the quality of their past projects, or even just one recent job can tell you a lot about a vendor’s skill set compared to what exactly you need to be done now – so take this into account before committing. To anyone!

3. Their team’s experience and expertise.

Do they have team members with the skills and experience you need? Is their team composed of professionals who have the necessary skills for your project? A vendor’s ability to meet all expectations and deliver on time plays a huge role in determining whether or not they’ll be trustworthy with completing tasks, so make sure you’re getting exactly what will work best.

4. What services do they offer.

Make sure the agency offers all the services you need. Know what you are paying for. It would help if you always asked about an agency’s different services before working with them. They offer all of your needs and don’t just specialize in one area, as it might not be enough for what you want out of this particular business relationship. It’s also important to note that if an agency offers too many different types of services and not enough specializations, they’re likely to provide subpar results because there will be no focus on individualized attention.

5. Their pricing.

Can they work with your budget? Pricing is important, but do not be tempted to buy the cheapest option. It would help if you focused on quality and how much your budget will allow you to spend on services. Pricing is an essential factor when making any purchase, and it’s a plus if the vendor can tailor their services to fit your budget.

6. How they communicate.

Do they have good communication skills? One of the essential things in any business relationship is communication. If you don’t feel like the agency is communicating with you effectively, it’s probably not worth your time working with them. Make sure that they’re keeping you in the loop every step of the way and that you’re both on the same page from start to finish. Finally, are they there for you when you need them? Can you get quick responses when you attempt communication? All of these are essential questions to ask before signing any contracts.

7. Their process.

What is their creative process like? How do they approach projects? It’s helpful to know an agency’s process before working with them to be sure it’s a good fit for your own company’s needs. Knowing an agency’s creative process can help you be more confident in what work they are doing for you. Creative processes are often different, but knowing what to expect will make the experience much less stressful for all involved parties if there is a misstep or two along the way! So it’s essential to make sure that their process is something that you’re comfortable with and that it works for you and your business.

8. The agency’s values.

Do their values align with yours? As the world becomes more globalized and technology continues to evolve, it’s essential to stay mindful of how our business values align with those of the organizations we intend to work with. If they don’t – if you feel like your workplace culture isn’t a good fit with a particular vendor or some aspects require changing to make them more appealing–now may be an excellent time to search out other vendors that may align more with your business values.

Before signing a contract, make sure you feel confident in your marketing vendor’s ability to help you achieve your marketing goals. And if you have any doubts, don’t hesitate to ask for references or case studies. Strategy Leaders is happy to help you navigate the world of marketing and its vendors.

Talk to us today!