Expand Your Horizons to Broaden Your Customer Base
I feel like we’re on a treadmill. We’re constantly looking for new customers, and never
December 27, 2010
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(203) 952-0000
I feel like we’re on a treadmill. We’re constantly looking for new customers, and never
The world now spends over 110 billion minutes on social networks and blog sites.
I had great ideas for follow up to a recent conference. Then I got busy.
“In a recent column (“Selling yourself on the importance of marketing”) you defined marketing
“We are expanding services into a new market, similar delivery, but to a different
“We don’t do a lot of marketing. Funds are tight and I’ve cut back
“I estimate that 75 percent of people I’ve known don’t know what I do as
“Our pipeline of leads isn’t as wide now as it was coming into this year.
“We compete against a whole range of companies, big and small. It’s getting harder to
“My business needs to grow faster, and my gut feeling is that we need