"My company provides services to other companies. We do have a website, with a contact page for people to email requests to us. If we get an email a month, that's a lot. How can I start getting people...
"How do I learn about pricing? I just evaluated a competitor's system, which our customer has asked us to replace. The competitor's system, while not as robust as ours, three years ago cost the customer twice as what we...
Question came in recently from a small landscape design company, asking if she should be thinking about growing her company this year. She wondered if there was any way to tell if the economy would favor growth, or if she...
Ask Andi: Our question this week is from two different owners about making marketing presentations. One focused on new business opportunities. The other is on following up with existing clients. Making marketing presentations to get your point across is essential....
Ask Andi: Is using PR the best way to recover from a business problem? We had a product issue, and want to build up our reputation again. What is the role of public relations in my business? Using PR to...
Ask Andi: How do you create a marketing budget? We are launching a new gift product line, Feng Shui. It has a lower price point than our premiere gift line. And therefore a wider potential market. What part of the...