We are working on getting clients in for client appreciation visits. But they’re all so busy. We have a lot that we want to show them and we need to get them to our shop for them to see it....
It’s time to rebrand the business – at least I think it is. We’ve been through a lot of changes the last few years in terms of customers, markets, services, and employees. Time to do a reality check on...
We need to find our marketing sweet spot. We have markets with low margins — what markets should we focus on to have better margins? Thoughts of the Day: Find your marketing sweet spot. Finding your best customers can feel...
We just won a marketing award! How do we use that to market ourselves? We didn’t hand out table fliers at the awards ceremony. At the very least, we can learn from this experience. We need to work on...
How do I keep business fresh? I'm hesitating to jump on a new business opportunity? Will it be a distraction or a serious opportunity? Wondering if it will lead to profits and more customers in the future, or be...
Our online customer reviews are suffering. What can we do? Thoughts of the Day: Excellent customer reviews have real value. Put someone who knows what they’re doing in charge, and then make sure they do their homework. Keep your...
Our product has a wow factor when it’s in your hand. That wow factor doesn’t come across online. In fact, our product looks pretty boring when sitting on a display. We fear that online, the product doesn’t get the...
We find that maybe five out of 100 customers fit our “best client” criteria. Our goal is to have 80 percent fall into that category, but we can’t just get rid of everyone else. How do we get...
The work we do is complicated. And many buyers don't know any different. They ask me for a lower price. When I decline, they hire someone who doesn’t know what they’re doing. I see a lot of bad work...