We know creating customer value is more than your crew in a uniform. Everybody provides that. We need to differentiate ourselves in our customers’ eyes. How do we do that? Thoughts of the Day: Focus efforts on creating customer value....
My employees are all over me to do more about green business initiatives. My top priority now is marketing. I get that it’s important not to be wasteful with precious resources. How do I market our increasing commitment to going...
I’m still not sold that I need to build an online presence. Personally, I could take it or leave it. I’m ready to give up on it, but my employees are pushing me to keep it up. I could be...
What is accessible marketing? We have relationships with clients we'd like more sales from. Our marketing to be in front of them. They’re not thinking about us. We're losing opportunity when it comes time for them to buy. Thoughts of...
Marketing discipline gets pushed off in favor of proposals and immediate needs. We find it difficult to be consistent with marketing maintenance activities. Case studies, website updates, and social media. We could be getting more out of our efforts, but...
Ask Andi: Administrative help we can find, but a marketing person seems more difficult. How do we know who to look for? And how to know if they’re any good? Do I need someone on staff? Or should I hire...
Ask Andi: Our business lacks branding. My husband and I have worked hard to build the business. Now we are learning more about how marketing can help us grow. We're told to start with a clear image and message. We...
Ask Andi: “I put marketing on the back burner because of cash flow. How can I implement low-cost marketing without spending a lot of time doing it We don’t want to disappear from our clients’ and prospects’ radar.” Thoughts of...
Ask Andi: How do we keep marketing on a tight budget? What do we continue or change? We know that when we stop marketing we'll lose momentum. How much is enough, too much, or too little? Thoughts of the day:...