My marketing advisor is pushing me to do more with social media, as a tool to market my company. I just don't know how effective it would be, and I'm concerned about the amount of time I'd have to put...
You've talked before about firms having a competitive advantage. What does that mean? How can my company develop a competitive advantage? And is it worth the time and effort that will go into making that happen? Michael Porter has written...
I feel like we're on a treadmill. We're constantly looking for new customers, and never find enough of them to get ahead. Any suggestions? Stuck marketing all the time to find a new audience? On the one hand, that's a...
The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half on-line minutes (source: Web-strategist.com) We've had an ongoing marketing...
I had great ideas for follow up to a recent conference. Then I got busy. So, nothing went out. Now I think it's too late. Any suggestions? Fall conference season is here, and so is fall selling season. The connections...
“In a recent column (“Selling yourself on the importance of marketing”) you defined marketing as being “all about making announcements to the world.” You were trying to point out the difference(s) between marketing and sales. Unfortunately, I think your...
“We are expanding services into a new market, similar delivery, but to a different target. This will be the third service we offer. How can we get an idea of what our market share might be for each of...
“We don't do a lot of marketing. Funds are tight and I've cut back everywhere. I've never been sure what we got out of marketing – or even the difference between marketing and sales – but I'm afraid we...
“I estimate that 75 percent of people I've known don't know what I do as a profession. That's probably not good. What do you suggest?" Knowing what I do about this business owner, I believe his network of past connections...