"Our pipeline of leads isn't as wide now as it was coming into this year. In addition, some of our old reliable clients just aren't around anymore. What suggestions do you have to help us set up for a strong...
"We compete against a whole range of companies, big and small. It's getting harder to predict what they might do, or how they're faring in these financial times. Any suggestions on what to do to stay ahead of the pack?"...
"My business needs to grow faster, and my gut feeling is that we need to use the internet more to help that happen. We have the basics, a good looking website, a good reputation and lots to say about...
"We're seeing lots of changes and I'm wondering what the impact will be on my competitors and how to put that to my company's advantage. Any ideas?" Positioning your company to thrive in challenging times is your job as owner...
"My concern is about my Web site. It's just a statement of what we do. No one ever uses it to contact us. How do I fix that?" You could have one or two problems. One is traffic to...
"My service business needs more customers from the Internet. Our Web site is a few years old and pretty basic. It's time to build a new one. Any advice?" Building a Web site can be as simple, or as complex,...
"We've decided to stick with the annual trade show we go to every year. I'm hearing that in general trade show attendance is down. That means we'll have to be super effective and organized to make the most of what's...
"Does marketing improve business performance? This question is a follow up to an earlier article, regarding marketing's role in business success. One of our readers asked if I could elaborate on how marketing helps to improve a business' success -...
"I'm wondering where I should put my marketing dollars. How much should I budget to spend on promoting the business in the first quarter next year? These are such unusual times. I know we have to remain visible. And I'm...