Ask Andi: Big competitors are showing up in our space more frequently. On a recent proposal, we didn't match the price. We lost the account. It can't come to price wars, because we can't afford the losses. How do we...
You've talked before about firms having a competitive advantage. What does that mean? How can my company develop a competitive advantage? And is it worth the time and effort that will go into making that happen? Michael Porter has written...