I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...
We just won a marketing award! How do we use that to market ourselves? We didn’t hand out table fliers at the awards ceremony. At the very least, we can learn from this experience. We need to work on...
Our product has a wow factor when it’s in your hand. That wow factor doesn’t come across online. In fact, our product looks pretty boring when sitting on a display. We fear that online, the product doesn’t get the...
What is accessible marketing? We have relationships with clients we'd like more sales from. Our marketing to be in front of them. They’re not thinking about us. We're losing opportunity when it comes time for them to buy. Thoughts of...
“In a recent column (“Selling yourself on the importance of marketing”) you defined marketing as being “all about making announcements to the world.” You were trying to point out the difference(s) between marketing and sales. Unfortunately, I think your...
“I estimate that 75 percent of people I've known don't know what I do as a profession. That's probably not good. What do you suggest?" Knowing what I do about this business owner, I believe his network of past connections...
"The last few months, it seems to take a lot more work to get people interested in our services. My partner and I feel like our product isn't resonating with the market right now, the way it used to. We're...