Tag: incremental marketing

Reaching your audience with marketing

People don’t know us. They don’t know who we are, what we stand for. It’s not so easy to reach people. Sometimes I feel like I’m just taking at people, but don’t really have their attention. What should we think about doing differently for marketing?

Thoughts of the Day: The good news is, you don’t have to reach everyone. But you do need to have something useful for the people you want to reach. Consider storytelling as a way to be memorable.

Keep Marketing in the Mix

When it comes to marketing, we are caught between a tight budget, and the need to know what to continue, what to change. We know that when you stop doing marketing you lose all the momentum. But we're having…