I keep hearing about the need to make a winning marketing campaign with multiple impressions on the people we’re trying to reach. I know that people receive and process information in lots of different ways. One of the mistakes we’ve...
Our online customer reviews are suffering. What can we do? Thoughts of the Day: Excellent customer reviews have real value. Put someone who knows what they’re doing in charge, and then make sure they do their homework. Keep your...
Our product has a wow factor when it’s in your hand. That wow factor doesn’t come across online. In fact, our product looks pretty boring when sitting on a display. We fear that online, the product doesn’t get the...