The ball is rolling with a big, new competitor. There’s no stopping them — they’re getting everything they want. We’re already seeing a downward impact on our revenue and on customer price sensitivity. We’ve checked with our peers and they’re...
Ask Andi: We need to market business better. Get the word out. People tell me, "I didn't know you did that". We guess what clients need. How do we boost brand awareness based on feedback? Thoughts of the Day: Use...
Ask Andi: We almost missed out on a trade show that our clients and competitors attend. However, we didn't set ourselves apart very well. Now that spring shows are upon us, how do we better represent our firm? Thoughts of...
Ask Andi: We have strong competition. We get inquiries, so I know we’re getting the word out. We lack similar credentials to our competitors. And they do a better job of hyping what they can do. How to get our...
Ask Andi: Big competitors are showing up in our space more frequently. On a recent proposal, we didn't match the price. We lost the account. It can't come to price wars, because we can't afford the losses. How do we...
The SBA reported recently that small business owners' top 2 concerns were poor sales and inflation. They also report that it is usually small business growth and innovation that leads our economy out of recessions. My sales team is really...