The ball is rolling with a big, new competitor. There’s no stopping them — they’re getting everything they want. We’re already seeing a downward impact on our revenue and on customer price sensitivity. We’ve checked with our peers and they’re...
We know creating customer value is more than your crew in a uniform. Everybody provides that. We need to differentiate ourselves in our customers’ eyes. How do we do that? Thoughts of the Day: Focus efforts on creating customer value....
Don’t know if our price is too high or low. How do we figure out what the sweet spot is? Are we leaving money on the table? Thoughts of the Day: When pricing company products, figure out how well your...
I feel like we're on a treadmill. We're constantly looking for new customers, and never find enough of them to get ahead. Any suggestions? Stuck marketing all the time to find a new audience? On the one hand, that's a...