Ask Andi: We need more sales – more clients, more business. I'm confident in helping customers. But not confident in making sales. Most clients now come through referrals and networks. Prospect calls are a very different process. How do we...
Ask Andi: How do we make marketing work? Other companies get business from their efforts. What can we do better? Thoughts of the Day: Build a plan. Make it stick. Position your company. Solve customer problems. Be there when they...
Ask Andi: Our salespeople are too comfortable. A productive sales force is key to our future success. It’s time to get them in gear. How do we measure sales performance? Thoughts of the Day: There are two types of comfortable...
Ask Andi: I’m trying to build a tip-top sales team. One is not a tiger at prospecting. Another only call existing contacts and referrals. Others leave networking events without exchanging business cards. We need more qualified leads. Trial and error...
Ask Andi: When recruiting, potential salespeople run when they learn they'll integrate lead generation with sales. I only have a couple of people on sales who make enough daily calls. The rest slack off or live in the hope they’ll...
The basic networking premise is: you scratch my back, I'll scratch yours : but will it happen? In the networking groups we belong to, there's a presumption that leads will happen, but in my experience that's not necessarily so. How...
The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half on-line minutes (source: Web-strategist.com) We've had an ongoing marketing...
"Our pipeline of leads isn't as wide now as it was coming into this year. In addition, some of our old reliable clients just aren't around anymore. What suggestions do you have to help us set up for a strong...
"My concern is about my Web site. It's just a statement of what we do. No one ever uses it to contact us. How do I fix that?" You could have one or two problems. One is traffic to...