Tag: marketing strategies

Getting Social Media Payoff

As a small business, I can’t afford to waste money on social media. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with?   Thoughts of the…

Trade Show Payoff

  Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making…

Make your business unique

We need a differentiator; as an industry we’re being commoditized. We won’t be able to stay in business forever unless things change. Thoughts of the day: Offering something unique boosts profitability and chances for survival in any small business.…