Tag: marketing strategies

Reaching your audience with marketing

People don’t know us. They don’t know who we are, what we stand for. It’s not so easy to reach people. Sometimes I feel like I’m just taking at people, but don’t really have their attention. What should we think about doing differently for marketing?

Thoughts of the Day: The good news is, you don’t have to reach everyone. But you do need to have something useful for the people you want to reach. Consider storytelling as a way to be memorable.

Getting Social Media Payoff

As a small business, I can’t afford to waste money on social media. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with?   Thoughts of the…

Trade Show Payoff

  Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making…