People don’t know us. They don’t know who we are or what we do. And it’s not been easy trying to reach them. When I do I feel like I’m talking at them, but don’t really have their attention. What...
As a small business, I can’t afford to waste money on chasing a social media payoff. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with? Thoughts of...
"We don’t have a clue what our company market share is. We are in several vertical markets, but we don’t how much just comes to us from each of those markets, and how much we have to fight to get....
I would love to just say “no” to one of our better customers who is unfairly demanding and not that great in terms of profit. They buy a lot of what we produce, but I can get past that...
For our marketing manager, the pipeline report is a task, nothing more. How do we get buy-in to the role we want this tool to play? I want to ensure we have enough opportunities coming down the road to...
We have no one to work on marketing the business. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better when...
"I know sales can benefit from the guidance of a sales and marketing plan. But we don’t have one. What goes into that kind of plan? How do you make a plan that will be as effective as possible?" THOUGHTS...
Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making this mistake...
Our industry is going through a tremendous amount of change. We have to get ahead of the curve or we risk being left behind in a declining business. We need to figure out how to present ourselves in the best...