Tag: marketing strategies

marketing presentation strong competition Social Media Payoff

Getting Social Media Payoff

As a small business, I can’t afford to waste money on chasing a social media payoff. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with? Thoughts of...

Read more

Turn Business Leads Into Customers

Company market share

"We don’t have a clue what our company market share is. We are in several vertical markets, but we don’t how much just comes to us from each of those markets, and how much we have to fight to get....

Read more

Getting new sales people marketing tight budget

Marketing the Business

We have no one to work on marketing the business. Looks like I’m going to have to project manage it myself. But I don’t have the time to focus on it. Now what? THOUGHTS OF THE DAY: Marketing does better when...

Read more

Trade Show Marketing Strategy

Trade Show Payoff

Trade show last week was a total disappointment. More than the cost to register and have a booth, it cost time, travel expenses, and there is no chance we’ll make our money back. How can I avoid making this mistake...

Read more

Our Company's Future Voice

Our Company’s Future Voice

Our industry is going through a tremendous amount of change. We have to get ahead of the curve or we risk being left behind in a declining business. We need to figure out how to present ourselves in the best...

Read more