Ask Andi: We almost missed out on a trade show that our clients and competitors attend. However, we didn't set ourselves apart very well. Now that spring shows are upon us, how do we better represent our firm? Thoughts of...
Ask Andi: We have strong competition. We get inquiries, so I know we’re getting the word out. We lack similar credentials to our competitors. And they do a better job of hyping what they can do. How to get our...
Ask Andi: How do we track business metrics? This is a critical year for us. I need to ensure accountability. Deliver what’s expected. Spot trouble spots early enough to do something about it. Get the right people to work on...
Ask Andi: How do we dedicate enough marketing time to grow the business? We are stretched thin, and marketing falls on my desk. This means if I get busy it won't get done. Will good enough increase revenue? Thoughts of...
Ask Andi: John doesn't have time for website maintenance. He's busy working with clients. We can't afford to spend much on outsiders, but the website needs regular updating. When a prospect looks at the website I want them to see...
Ask Andi: We need the right people in the room. We waste time and effort putting on marketing events that don't produce the results we want. Our marketing partners invite their clients and contacts, but they seem to be wrong...
Ask Andi: We are marketing to win with a tight budget. We need to know what to continue, change, or drop. We know that if we stop marketing we'll lose momentum. But we're unclear how much is enough, too much,...
In my company, the job of marketing isn't well defined. I worry that this year and next, we need to be a lot better at marketing, in order to keep my company growing. Without enough growth, we could be in...