Tag: developing sales leads

Training new salespeople too comfortable

Are My Salespeople Too Comfortable?

Ask Andi: Our salespeople are too comfortable. A productive sales force is key to our future success. It’s time to get them in gear. How do we measure sales performance? Thoughts of the Day: There are two types of comfortable...

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Building an Effective Sales Marketing Planning lead generation

Stop Reacting and Start Planning

Ask Andi: We need to start planning. We react to day-to-day issues, instead of looking ahead. We create problems by not fixing them. Can you help us stick to top priorities? Thoughts of the Day: Stop reacting, start planning. Identify...

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Building an Effective Sales Marketing team

Build a Tip-Top Sales Team

Ask Andi: I’m trying to build a tip-top sales team. One is not a tiger at prospecting. Another only call existing contacts and referrals. Others leave networking events without exchanging business cards. We need more qualified leads. Trial and error...

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Trade Show Marketing Strategy

Getting Ready for Trade Shows

Ask Andi: We almost missed out on a trade show that our clients and competitors attend. However, we didn't set ourselves apart very well. Now that spring shows are upon us, how do we better represent our firm? Thoughts of...

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efficient estimating Realistic and Accurate Estimating in Business

Get More Efficient with Estimating

Ask Andi: We need more efficient estimating. Potential customers do their homework on what things cost. Once they get our estimate, they use it to price shop competitors. How do we close more on-the-spot sales and reduce the chances prospects...

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