Don’t know if our price is too high or low. How do we figure out what the sweet spot is? Are we leaving money on the table? Thoughts of the Day: When pricing company products, figure out how well your...
Ask Andi: Big competitors are showing up in our space more frequently. On a recent proposal, we didn't match the price. We lost the account. It can't come to price wars, because we can't afford the losses. How do we...
One of my best business associates and I used to laugh at the guys who cut corners and squeezed their vendors for every penny. Now he's just tried to do the same thing to me. Any ideas? Chasing work at...
"What's the difference between markup and gross margin? Which is better to use? I was told our gross margin percentage is much smaller than our mark up percentage. That disturbed me as I thought they were pretty much the...
"How do I learn about pricing? I just evaluated a competitor's system, which our customer has asked us to replace. The competitor's system, while not as robust as ours, three years ago cost the customer twice as what we...