Author page: Robyn Goldenberg

marketing presentation strong competition Social Media Payoff

Getting Social Media Payoff

As a small business, I can’t afford to waste money on chasing a social media payoff. What we’re spending seems wildly disproportionate to what we’re getting. How can I manage social media and the vendors I work with? Thoughts of...

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weight of business is All On My Shoulders

It’s All On My Shoulders

The bigger my business grows, the heavier it is and the more responsibility I carry. It's all on my shoulders. I try to fix everything, and I can’t keep doing that. I don’t see my family enough. I’ve become the...

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Turn leads into closed sales

Turn leads into closed sales

"Our sales funnel creates lots of leads but not enough closes. What can we do differently to turn leads into closed sales to convert like crazy?" Thoughts of the Day: Good news is you have opportunities coming in the door....

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Job Interviewing done right

Interviewing done right

"Our lack of an interview process has led to some of our hiring problems. We know interviewing done right takes time & practice. Can you help?" Thoughts of the Day: Interviewing is a valuable business skill not to be overlooked....

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Get the work done

Get the work done

We recently had a manager out for training when employees slacked off. How do we deal with employees that slack off when we count on them to get the work done? Their underperformance affects us all. Thoughts of the Day:...

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Combining brands after an acquisition

Brand identity after an acquisition

"Just bought a product line from another company. It’s going to be a great growth opportunity for us, as we expose our clients to another solution that they can use every day. However, the brand identity after an acquisition is...

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