"I know sales can benefit from the guidance of a sales and marketing plan. But we don’t have one. What goes into that kind of plan? How do you make a plan that will be as effective as possible?" THOUGHTS...
Differentiate your business. We need a differentiator; as an industry, we’re being commoditized. We won’t be able to stay in business forever unless things change. Thoughts of the day: Offering something unique to differentiate your business boosts profitability and chances...
SalsWhen it comes to selling, I’m figuring out that I have to think like a sales detective and not a typical salesperson. Do you have any suggestions on how to best do that? THOUGHTS OF THE DAY: Decide on who...
I have been told that culture shapes employee motivation. Motivation solutions increase performance. I’m not great at that – seems gratuitous. I’m busy and get my tasks done, no one pats me on the back. Why should I do more...
It’s time to rebrand the business – at least I think it is. We’ve been through a lot of changes the last few years in terms of customers, markets, services, and employees. Time to do a reality check on...
Office staff doesn’t know enough about our accounting practices. Or accounting in general for that matter. The accounting says they’re overwhelmed. If anyone in that department is out sick, they get behind. Space is limited in accounting. They’re dealing...
Facing family business succession, we need a plan. We’re dealing with a family member who should be retiring. Unfortunately, she still owns the stock and is very controlling. We want to take the company forward, but don’t have the...
How do we balance benefits and profits? We’re not sure what to do about health care. We’re worried about getting hit with increases in premiums this year. It could eat into our profits. How do we sort it out? Thoughts...
Big clients aren’t especially happy with us these days. We have been struggling with the big accounts. Not understanding their needs well enough? Or profitable enough? Sometimes not on time or coming in over budget? How do I prevent...